Company Overview
APPS is a mobile development company that focuses on hyper casual titles. They use smart engineering and data driven decisions to create high impact games with long term player value.
For their hyper casual game Fashion Battle, APPS wanted to drive new users at scale while maintaining a stable, positive ROAS and high retention rates.
The Strategy
APPS ran a campaign focused on Android devices, utilizing our DSP and patented SingleTap™ product – allowing users to download the game in just one-tap from any ad creative.
In addition, once enough data was gathered, the campaign utilized a custom optimization model focusing on user-level targeting to acquire the most high-value users.
Together with full platform transparency, APPS gained useful insights into the exchanges, ad formats and publishers that performed best for Fashion Battle. The campaign was fully managed by a dedicated customer success manager applying the optimizations and adjustments to maximize performance.
The Solution
By utilizing DT Growth, and specifically the DSP, APPS was able to take full advantage of DT’s SingleTap™ technology. This helped ensure that the ads were shown on verified devices through native placements. Additionally, when a user engaged with a Fashion Battle ad, the app seamlessly installed without having to go through the play store making for a better experience.
The Results
SingleTap™ drove stellar results that allowed APPS to maintain profitability every month while keeping the scale high.
- 22% Lower CPI
- 100% D14 ROAS
- 300% Increase in CVR
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