THE OBJECTIVE

APPS is a mobile game development company which focuses mainly on hypercasual games. They use smart engineering and data driven decisions to create games of high impact and long term player value.

For their hypercasual game Fashion Battle, APPS wanted to drive new users at scale while maintaining a stable, positive ROAS and high retention rates.

THE STRATEGY

APPS ran a campaign focused on Android devices, utilizing our DSP and patented SingleTap product – allowing users to download the game in just one-tap from any ad creative.

In addition, once enough data was gathered, the campaign utilized a custom optimization model focusing on user-level targeting to acquire the most high-value users.

Together with full platform transparency, APPS gained useful insights into the exchanges, ad formats and publishers that performed best for Fashion Battle. The campaign was fully managed by a dedicated customer success manager applying the optimizations and adjustments to maximize performance.