How One of Mexico’s Largest Grew Their App User Base

Banco Azteca Gained 1.8 Million New Installs By Partnering with Digital Turbine
Users Targeted Monthly
App Preload to Open Rate
Lower ECPI

Company Overview

Banco Azteca is a Mexican Bank with more than 1,800 branches throughout the country. One of their strategic initiatives was to grow app enrollments with high quality users.

The Challenge

In the past, many Banco Azteca clients preferred to physically go to the bank over using an app. However, with a new generation of young and tech-savvy users, Banco Azteca sought to make its digital banking app more accessible.

The Solution

In mid-2019, Banco Azteca started a Dynamic Install campaign with Digital Turbine to preload its application on mobile devices across Mexico. DT’s scale, which included more than 2.5 million potential users monthly in Mexico, was essential to Banco Azteca’s ability to reach a larger audience of engaged and valuable users.

The Results

Over the course of the campaign, DT drove 1.8 million new downloads of Banco Azteca’s mobile app. There was an impressive Dynamic Install open rate of 32% which helped lead to a 15% lower eCPI. With these results, Banco Azteca expanded its budget, continuing to increase the number of enrollments month over month. All of this helped lead to Banco Azteca being ranked as the top finance app in Mexico in 2020.

Digital Turbine is a top strategic partner for driving new user growth. By using the DT Growth, they were able to grow their users at scale.

  • Direct Verification of real device.
  • Direct Access to native placements.
  • Direct Connection. No ad-tech hops.
  • Global Reach into hard to penetrate markets.
Goal: Achieve quality enrollments while optimizing LTV and ROI
Geographies: Mexico
Targeted Devices: Androids
Ad Unit: Dynamic Installs
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