PopReach Games is a free-to-play mobile game publisher with over 25 games enjoyed by millions of players.
Focused on acquiring and optimizing proven franchises, PopReach is a global company with studios in Vancouver and Bangalore.
In the current economic climate, app developers have to see a continuous steady growth of their monetization revenue.
PopReach’s goal was to harness the potential of their flagship title – Smurfs Magic Match – in full. After seeing steady but not improving performance with their previous mediation partner, they decided to switch to DT FairBid to see if a new mediation partner would be the right solution.
Together with PopReach, the DT team started by analyzing PopReach’s current approach to monetization, diving into the placements, networks, and waterfall set-up.
Acting as an extension of PopReach’s in-house ad monetization team, Digital Turbine helped optimize the existing ad monetization stack and added and scaled a new ad placement, which led to a 65% increase in Ad ARPDAU in Q2, compared to the previous mediation partner’s performance.
Now, with ongoing ad monetization performance reviews, the DT team highlights optimization opportunities and creative in-game features that balance continuous Ad ARPDAU growth while upholding a positive user experience for Smurfs Magic Match.
Following great results with the flagship title performance with Digital Turbine, PopReach has moved another title, Smurfs Village, to DT FairBid.
- 65% increase in Ad ARPDAU on flagship title
- Expansion of Partnership: DT FairBid integrated into another leading title in the PopReach portfolio – Smurfs Village
- DT team acts as an extension of the developer’s ad monetization team, providing regular business reviews and highlighting the optimizations opportunities that unlock continuous Ad ARPDAU growth