DSP: How Unico Studio increased their conversion rate by 850% for Brain Test
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GOAL
Maintain high user retention and engagement while achieving scale.
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GEOGRAPHIES
USA, UK, FR, GE, BR & MEX
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TARGETED DEVICES
All Android Devices, Globally
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AD UNIT
SingleTap DSP
THE OBJECTIVE
Unico Studio, a Silicon Valley based casual and hyper casual game developer specializing in brain and puzzle games, was looking to significantly grow their user base while maintaining a low cost of user acquisition.
Unico Studio already had significant market share with their top titles, including Brain Test, Brain Test 2, World Pearls, Who Is?, and Word Voyage. Their Brain Test apps alone had been downloaded by over 300M users as of January 2021 and their apps rank in the top 100 in over 10 different countries.
The goal was to maintain high user retention and engagement while achieving scale.
THE STRATEGY
Unico ran a campaign focused on Android devices utilizing our patented SingleTap technology, which allows users to download the game directly from any mobile placement with one tap – bypassing the Play Store – to significantly increase CVR & scale while decreasing the user cost.
