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Mobile Marketing
Exploring Mobile App Habits: The Hidden Leisure-Time Opportunity
Dec. 20, 2022 | Ravi Pimplaskar
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Brand Advertising
The World Cup is Here: Four Ways To Score Your Brand Goal!
Nov. 16, 2022 | Ravi Pimplaskar
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Brand Advertising
Do I Have Your Attention? Here’s The Mobile Metric That Matters.
Aug. 30, 2022 | Irit Schwartz
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Mobile Marketing
UA Marketers Adapt to Apple’s Privacy Changes – Survey Results
Aug. 29, 2022 | Jean Ortiz-Luis
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Mobile Marketing
Your Ultimate Checklist For Ultimate User Growth This Holiday Season
Oct. 26, 2021 | Ravi Pimplaskar
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Mobile Marketing
3 Reasons Why We’re Psyched About AppsFlyer’s Performance Index
Mar. 28, 2021 | Ravi Pimplaskar
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Mobile Marketing
Martech Podcast Part 1: The Direct to Device Advantage
Dec. 15, 2020 | Matt Tubergen
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Mobile Marketing
The 4 App Categories That Are Winning The New Device “App”-Alanche
Oct. 18, 2020 | Ravi Pimplaskar
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Mobile Marketing
Why Going “On-Device” with Pre-Loads is Big News in Brazil
Jul. 07, 2020 | Ravi Pimplaskar
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Mobile Marketing
App Revenue Optimization: Re-Engagement Wins Every Time
Jun. 18, 2020 | Marissa Camilli
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Mobile Marketing
Mobile Gaming: Stay at Home and Flex Your Thumb Muscles
Jun. 10, 2020 | Marissa Camilli
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Mobile Marketing
COVID-19: Surge in Mental Health Wellness App Downloads
Jun. 02, 2020 | Marissa Camilli
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Mobile Marketing
Coronavirus Shifts Consumer Behavior Towards Mobile
May. 28, 2020 | Marissa Camilli
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Mobile Marketing
Mobile Marketing 101: How to Effectively Advertise Mobile Apps
May. 03, 2020 | Marissa Camilli
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Mobile Marketing
Crisis Marketing: SingleTap™ Installs Drive Efficiencies
Apr. 16, 2020 | Marissa Camilli
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Mobile Marketing
5 Reasons to Get Your App on Devices Now [INFOGRAPHIC]
Apr. 09, 2020 | Marissa Camilli
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Mobile Marketing
Digital Turbine Storms Multiple Categories on the AppsFlyer Performance Index
Mar. 30, 2020 | Marissa Camilli
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Mobile Marketing
Coronavirus (COVID-19): Apps to Help You Fight the Isolation of Lockdown
Mar. 24, 2020 | Marissa Camilli
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Mobile Marketing
A True Win/ Win? Here’s why: Digital Turbine Acquires Mobile Posse
Mar. 10, 2020 | Marissa Camilli
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Mobile Marketing
Shortening the Customer Journey: Google Play vs SingleTap™ Installs
Jan. 28, 2020 | Marissa Camilli
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Mobile Marketing
Last Christmas – I Gave Google Play My Marketing Budget
Jan. 15, 2020 | Marissa Camilli
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Mobile Marketing
Rewarded Video, Playable, Banner – Which Ad Format is Best for You?
Jan. 14, 2020 | Can Celik
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Mobile Marketing
Big in Brazil: The Apps that are taking Latin America’s Biggest Market by Storm
Dec. 17, 2019 | Marissa Camilli
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Mobile Marketing
Mexico: The Big Name Apps Driving this LATAM Powerhouse
Dec. 12, 2019 | Marissa Camilli
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Mobile Marketing
How Do You Compete Against an Omnipresent Brand like Amazon?
Nov. 25, 2019 | Marissa Camilli
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Mobile Marketing
How Gen Z and Millennial Shoppers Plan to Spend during the Holidays
Nov. 20, 2019 | Marissa Camilli
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Mobile Marketing
Black Friday/Cyber Monday: Celebrating Mobile Commerce
Nov. 12, 2019 | Marissa Camilli
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Mobile Marketing
Samsung Dominated the European Smartphone Market in 2019
Nov. 05, 2019 | Marissa Camilli
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Mobile Marketing
Why You Need to Get Your Retail App on Smartphones Before the Holidays
Oct. 24, 2019 | Marissa Camilli
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Mobile Marketing
AppsFlyer Index: Why App Marketers Should Take Notice
Oct. 08, 2019 | Marissa Camilli
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Mobile Marketing
App Fraud: Fleeceware – A New Take on an Old Problem
Oct. 03, 2019 | Marissa Camilli
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Mobile Marketing
Q&A with Silvia Albasini- Chief Operating Officer at GameChangerSF
Sep. 23, 2019 | Marissa Camilli
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Mobile Marketing
Android Smartphones – Bigger, Better, Smarter than Apple
Sep. 10, 2019 | Marissa Camilli
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Mobile Marketing
Your App: The Holiday Gift That Keeps on Giving Back
Aug. 27, 2019 | Marissa Camilli
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Mobile Marketing
Apple Brand Loyalty Declines in Favor of Android Devices
Aug. 15, 2019 | Marissa Camilli
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Mobile Marketing
Q&A with Matthew Sadofsky- Chief Growth Officer at Studio
Aug. 11, 2019 | Marissa Camilli
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Mobile Marketing
Q&A with Kurt Geater- Mobile Marketing Manager at Groupon
Aug. 05, 2019 | Marissa Camilli
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Mobile Marketing
Top Game Developer Enjoys 7x Lift in Conversion Rates with SingleTap™ Installs
Jul. 15, 2019 | Marissa Camilli
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Mobile Marketing
App Distribution: Alternative Routes to Market for Android Developers
Jul. 02, 2019 | Marissa Camilli
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Mobile Marketing
Digital Turbine’s Secret Sauce: Reaching New Users at Scale
Jun. 12, 2019 | Marissa Camilli
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Mobile Marketing
SingleTap™ Installs – Breaking Down the Barriers to App Engagement
May. 20, 2019 | Marissa Camilli
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Mobile Marketing
Females Found to be More Smartphone Savvy than Males
Apr. 17, 2019 | Marissa Camilli
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Mobile Marketing
Gen Z – Will the Smartphone Generation Change the Way We Work
Mar. 31, 2019 | Marissa Camilli
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Mobile Marketing
Are You Losing 21 Percent of Your Ad Budget to Fraud?
Mar. 28, 2019 | Marissa Camilli
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Mobile Marketing
Can a Smartphone App Really Help Improve Our Mental Health?
Mar. 19, 2019 | Marissa Camilli
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Mobile Marketing
Global Consumer Spending on Apps Tops $101 Billion in 2018
Jan. 17, 2019 | Marissa Camilli
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Mobile Marketing
App Downloads During the Holidays: Winners and Losers
Nov. 26, 2018 | Marissa Camilli
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Mobile Marketing
The Indian Smartphone Market – Already Big but with Plenty of Room for Growth
Oct. 09, 2018 | Marissa Camilli
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Mobile Marketing
Digital Turbine Gets Mobile – All Roads Lead to California and Onwards to Argentina
Sep. 05, 2018 | Marissa Camilli
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Mobile Marketing
Will Epic Games Change The Way Smartphone Users Download Apps?
Aug. 28, 2018 | Marissa Camilli
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Mobile Marketing
Will EU Ruling Against Google Level The Playing Field for App Developers?
Jul. 24, 2018 | Marissa Camilli
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Mobile Marketing
Catering for App Users: Best Practices in the Food and Beverage Industries
May. 30, 2018 | Marissa Camilli
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Mobile Marketing
Why Legacy Retail Brands Must Adopt a More Robust App-Based Strategy
Feb. 07, 2018 | Marissa Camilli
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Mobile Marketing
The Rising Cost of Smartphones Creates a Burgeoning Second-Hand Market
Jan. 18, 2018 | Marissa Camilli
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Mobile Marketing
App Usage through the Ages – Targeting Older, More Lucrative Users
Dec. 14, 2017 | Marissa Camilli
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Mobile Marketing
Why Daily Active Users (DAU) Is So Important For App Developers
Nov. 21, 2017 | Marissa Camilli
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Mobile Marketing
Battle of the Sexes: App Use Differences Between Men and Women
Oct. 25, 2017 | Marissa Camilli
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Mobile Marketing
App Developers: Are You Using All of the Best Advertising Channels Available to You?
Oct. 16, 2017 | Marissa Camilli
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Mobile Marketing
Hit All The Best Advertising Channels Through Mobile Ads
Oct. 12, 2017 | Marissa Camilli
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Mobile Marketing
Native Advertising – A Brief History & How it Found a New Home on Mobile
Sep. 21, 2017 | Marissa Camilli
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Mobile Marketing
5 Steps to a Successful App Strategy for Latin America
Aug. 21, 2017 | Marissa Camilli
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Mobile Marketing
Ad Placement: The Key to User Engagement & Conversion
Jun. 28, 2017 | Marissa Camilli
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Mobile Marketing
3 Questions to Ask to Determine if Your Company Needs a Mobile App
Jun. 19, 2017 | Marissa Camilli
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Mobile Marketing
INFOGRAPHIC: Eight Strategies for App Creation and Marketing
Jun. 08, 2017 | Marissa Camilli
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Mobile Marketing
The Rise Of Mobile: How Mobile Apps Have Changed Our Lives
May. 30, 2017 | Marissa Camilli
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Mobile Marketing
Mobile Marketing on the Samsung Galaxy S8 and S8 Plus
May. 15, 2017 | Marissa Camilli
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Mobile Marketing
5 Steps to Choosing the Best Way to Monetize Your App
May. 11, 2017 | Matt Tubergen
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Mobile Marketing
A Case Study In User Acquisition: Walmart App vs. Amazon App
Feb. 08, 2017 | Marissa Camilli
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Mobile Marketing
2016 Mobile Purchasing Trends and Black Friday Expectations
Nov. 06, 2016 | Mimi Torrington
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Mobile Marketing
AMP Implications for Content Development and Ad Serving
Oct. 29, 2016 | Mimi Torrington
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Mobile Marketing
Top 4 Reasons to Seize the Mobile Opportunity in India
Oct. 27, 2016 | Marissa Camilli
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Mobile Marketing
How to Select the Best-Fit Mobile Advertising Platform
Sep. 25, 2016 | Mimi Torrington
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Mobile Marketing
5 Best Practices in 2016 for App Store Optimization
Sep. 17, 2016 | Marissa Camilli
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Mobile Marketing
6 Lessons Marketers Can Learn from the Pokémon Go Craze
Jul. 28, 2016 | Marissa Camilli
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Mobile Marketing
Mobile Apps: Does Summer Affect Mobile Usage in Teens?
Jun. 07, 2016 | Marissa Camilli
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Mobile Marketing
Burger King and Cinnabon Chomp Down with an Ironclad Mobile Banner Campaign
May. 30, 2016 | Marissa Camilli
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Mobile Marketing
Top 5 Reasons Why Mobile App Advertisers Choose Digital Turbine
May. 05, 2016 | Marissa Camilli
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Mobile Marketing
“Growth Strategy for Brands Leveraging New Mobile Technology” Webinar Follow Up
Apr. 19, 2016 | Marissa Camilli
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Mobile Marketing
Starbucks: A Case Study in Effective Mobile App Marketing
Apr. 11, 2016 | Mimi Torrington
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Mobile Marketing
Mobile Ad Viewability: The Lingering Issue of Mobile Monetization
Mar. 13, 2016 | Marissa Camilli
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Mobile Marketing
Our New ‘All Screens’ App Approach Is Crossing Boundaries Between Disparate Devices
Feb. 10, 2016 | Marissa Camilli
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Mobile Marketing
Leverage Push Notifications To Improve Your Business
Feb. 07, 2016 | Marissa Camilli
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Mobile Marketing
How Advertisers Approach Targeting Super Bowl Viewers
Feb. 04, 2016 | Marissa Camilli
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Mobile Marketing
Boost Your App Usage By Improving Your Push Messaging
Jan. 11, 2016 | Marissa Camilli
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Mobile Marketing
Three Reasons Why Apps Are Critical For Business Success
Dec. 06, 2015 | Marissa Camilli
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Mobile Marketing
Early Holiday Shopping Figures Show Increasing Mobile Growth
Dec. 01, 2015 | Marissa Camilli
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Mobile Marketing
Retailers Are Offering New Mobile App Experiences For The Holidays
Nov. 26, 2015 | Mimi Torrington
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Mobile Marketing
Mobile Holiday Shopping Expected to Surpass Desktop in 2015
Oct. 28, 2015 | Marissa Camilli
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Mobile Marketing
App Discovery & Engagement Provide Challenges, Opportunities
Sep. 30, 2015 | Marissa Camilli