Pay Attention!

The Metric Shift From Viewability to Attention

Mobile is a distracting environment. People SEE thousands of things but only REMEMBER a handful. Attention matters.

More and more brands are leaning into attention because of its direct correlation to how campaigns perform. If you want your campaign to resonate, grabbing someone’s attention – beyond visibility – is critical. The more attentive the consumer, the more impact your ad will have.

So where is attention being grabbed and what does that mean for your next campaign?