Adtech: New York Recap
I’d like to highlight four nuggets of wisdom that everyone should include in their strategy for the upcoming holiday season.
Move decisively to avoid ad-blocking software: It’s no secret the impact ad-blocking software has had on the industry over the past few years. According to Michael Brand, an ad product sales and strategy lead at Pandora Radio, ad-blocking has diverted the attention from the user experience. If there’s anything that is sure in this industry, it’s that the user experience is essential for success. Without a plan in place, ad blocking can ultimately prevent you from targeting your specific audience.
Don’t be a copycat, enhance your own brand: It’s easy to look at well-marketed companies such as Apple, Chick-fil-A or Samsung and say ‘let’s model their strategy.’ While that ultimately could prove to be beneficial, you aren’t providing your user base with innovative content. Stick to your brand and make enhancements so that your target audience will appreciate the effort you made to improve.
Mobile use is essential if you want your business to flourish: It’s been pretty evident for a while that mobile is the future of advertising. We’ve transitioned from traditional media such as radio, newspaper and television to desktop and now to mobile. According to Media Village, 91% of people turn to their phones for ideas in the middle of a task. At Digital Turbine, e help advertisers bring their app to the right app to the right person at the right time. No matter what the case may be, you are missing out if you are not incorporating mobile into your advertising strategy.
Personalize your approach to excite consumer base: The experience you provide for your consumers is one of the most important aspects of any business. Personalization of your website and content will not only enhance your brand, but it will give users the experience needed to make them lifetime users. Without personalized messaging, you may never engage with your target audience.
Ad:tech New York was a great event for progressive thinking. It provided a platform where the greatest mobile marketing minds could come together and proactively think of how the space is trending. Whatever the case may be, it’s important to take these ideas and implement them into your mobile advertising strategy. If you do, you’ll reap the benefits!