OTTO increases number of installs by 10X YoY with DT DSP, hitting CPO goals


OTTO is one of the most successful e-commerce companies in Europe and Germany’s largest online retailer for furniture and home furnishing products. In the 2021/22 financial year, OTTO achieved a turnover of 5.1 billion euros. OTTO is a member of the Hamburg-based, multinational Otto Group.


OTTO is seeking to expand programmatic marketing channels to grow their app user base across iOS and Android. The focus is on acquiring users who will repeatedly return to shop in the OTTO app to hit CPO (cost per order) and ROAS (return on ad spend) performance goals, at scale and efficiently. 


OTTO partnered with DT DSP, an in-app advertising solution, for their user acquisition activity on Android. As a result, they experienced an increased number of installs while hitting their CPO goals thanks to inherent DT DSP advantages: 

  • By using DT’s patented technology, SingleTap, users could download OTTO’s app in just one click, avoiding trips to the app store and additional load times
  • Machine Learning (ML) optimization models leveraged scale and targeted valuable users to maximize OTTO’s performance
  • DT DSP ties user behavior with DT’s Dynamic Installs data in order to achieve an efficient balance of target, bid, and inventory, resulting in quality installs at scale. All this in compliance with data protection and user consent
  • Via 80K direct SDK integrations, OTTO was able to expand user reach and maximize the power of DT Exchange

Following the great success with Android, OTTO decided to add their iOS user acquisition campaigns. Their cost per order goals were consistently met while campaigns scaled and achieved a 22% MoM growth in the number of installs, demonstrating a consistent increase in their user base.

The Results

  • 10X increase in number of installs YoY (Android campaign)
  • Number of installs increased by 22% MoM using the same budget (iOS campaign)
  • Overall campaign conversion rate has grown 3x YoY
  • Hitting CPO goals over 17 months continuously

OTTO increases number of installs by 10X YoY with DT DSP, hitting CPO goals

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