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Why Industry Giants are Turning to Mobile
It’s undeniable that mobile is taking over almost every industry, but why? To keep it simple – convenience. With the average user spending nearly 3 hours a day on mobile and over $101 billion being spent through app stores annually (according to Lexi Sydow from AppAnnie), it is clear that mobile is the primary engine…
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Will the Smartphone Change the Shape of TV?
Mobile technology has already disrupted the way we consume TV content. It is estimated that almost 50 percent of adults between the ages of 22 and 45 are now no longer watching traditional TV broadcasts. Streaming video channels like Netflix, Amazon Prime and YouTube have completely torn-up the TV schedules and sent traditional broadcasters into…