-
The Basics of the Latest Version of Apple’s SKAdNetwork
Two years ago, Apple unveiled the core pillars of its in-app privacy framework to developers: nutrition labels, the AppTrackingTransparency consumer opt-in framework, and the SKAdNetwork install attribution framework. Last week, it unveiled SKAdNetwork (sometimes called SKAN) 4.0 and for developers seeking to grow their app, it’s good news, though it remains a bit more restrictive…
-
Android Smartphones – Bigger, Better, Smarter than Apple
Psst, do you want to know a secret? Android smartphones are better than Apple’s iOS devices. OK, this might come as a surprise to many people reading this blog in the United States where Apple still dominates the market with approximately 55% market share but the rest of the world has known this little secret…