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How Mobile Users in MENA are Getting Ready for Back to School Shopping
The school term is upon us again! Summer is quickly coming to an end, and fall is just around the corner, which means it is time to prepare school supplies for our children. It may look like too early to do a shopping list now, but brands and advertisers have already started promotions! To have…
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Back to School Europe 2022 – Mobile Users’ Shopping Preferences
After two years when school was online or hybrid for most students worldwide, schools and companies have begun to return to a more normal education paradigm, which means a return to more traditional back-to-school shopping. To better understand the upcoming school year, what school supplies will be purchased, and how consumers will do their back-to-school…
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Back to School with a Smartphone
Getting your first smartphone is a rite of passage for many children. For many it’s that first glimpse of freedom, giving them access to the outside world many years before they can get behind the wheels of a car. It connects them to their peers, allows them to discover new trends (music, fashion, ideas) outside…
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Back to School – It’s Like the Holidays Come Early
If you have school or college-age kids, you’ll know that the back to school shopping bonanza is big business. According to the National Retail Federation (NRF) parents are set to spend a record-breaking $80.7 billion on sending their little darlings back to the classroom after the summer recess. That’s an average of $696.70 for every…
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Back to School With a New Smartphone
If you don’t have kids, you’d be forgiven for missing out on the hype – but back-to-school is a really big deal. In fact, it’s the second biggest shopping season of the year, with parents in the United States spending a massive $27.6 billion on equipping their children for the academic year ahead. While the…