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Mobile Monday: Campaign Testing, Black Friday Recap, and the Optimal Length of a Video Ad
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explains different campaign objectives and the importance of testing, AdColony takes a look at holiday shopping behaviors, and Fyber shares the ideal video ad length…
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Black Friday/Cyber Monday: Celebrating Mobile Commerce
If you are considering upgrading your smartphone in the near future, it might be prudent to wait just a few more weeks. You just need to type the words “smartphone” and “Black Friday” into any search engine to see how aggressively the mobile industry attacks the biggest sales weekend of the year. Holding off on…
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The Black Friday Smartphone Sales Frenzy
But Black Friday isn’t what it used to be. For many people, the mere thought of fighting their way through massive crowds to get their hands on the latest “doorbuster” offers, is enough to keep them at home. The only place these people will be flocking to this Black Friday is their smartphone. In 2017,…