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Mobile Monday: Advancement in Mobile Discovery, App Engagement and Spending Remain Elevated, Candy Crush Jelly Saga’s $500M Milestone
Mobile Monday is the weekly roundup of the latest news, trends, and developments in mobile apps, tech, and advertising. Digital Turbine, AdColony, and Fyber have partnered up to cover news and insights in apps and games. This week we touch on the future of mobile discovery, consumer spending and engagement in apps during H2 2021,…
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Anatomy of App Discovery Part 4: Rethinking Your App Discovery Investment
Mobile advertising tends to happen during moments when consumers are engaged in other activities – at a pause in a game, reading content, browsing a feed. But consumers also are discovering new apps outside those moments – during phone set-up, changing screens, or organizing apps. Our 4 part series talks about these “outside the app”…
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Anatomy of App Discovery Part 2: The Days to 25 Metric and “Fast Discovered” Apps
Mobile advertising tends to happen during moments when consumers are engaged in other activities — at a pause in a game, reading content, browsing a feed. But consumers also are discovering new apps outside those moments — during phone set-up, changing screens, or organizing apps. Our 4 part series talks about these “outside the app”…
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Anatomy of App Discovery Part 1: The Evolution of “Lean-Back” Discovery
Mobile advertising tends to happen during moments when consumers are engaged in other activities – at a pause in a game, reading content, browsing a feed. But consumers also are discovering new apps outside those moments – during phone set-up, changing screens, or organizing apps. Our 4 part series talks about these intermediary – or…
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The New Device “App”-alanche: New Life, New Phone – Your App!
Key Takeaways: Major life changes are a predictor of New Device Purchases – which lead to 3x more app installs All life changes dramatically increase the likelihood of a new phone purchase – with marriage, job changes, and moving leading the way. App categories that can be associated with these life events should be in-tune…
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The New Device “App”-alanche: The “In-Market” Advantage
Key Takeaways: After unboxing a new phone, acceptance of ALL UA discovery methods is at a peak Preloads are seen equally as helpful, if not moreso, than other discovery methods by new device owners Web/Social Ads, where the majority of advertising spending happens, is seen as 2nd to least helpful Being “On-Device” at unboxing could…
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The New Device “App”-alanche: Get em While They’re Hot!
Key Takeaways: After unboxing a new phone, an “App”-alanche occurs where new owners install 3x more apps than those older phones The longer someone has a device, the less they “lean in” to installing new apps – showing less interest than new device owners The “App”-alanche creates a “ready to discover” consumer mindset that savvy…