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Mobile Monday: Checkout Free on Mobile, Mobile Takes 70% of Digital Ad Spend, and Gaming Here to Stay
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are the shift to a streamlined, checkout-free process on mobile devices, the rise in digital ad spend on mobile, and the…
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Mobile Monday: UA During Game Time, Ecommerce to Mcommerce, and Apps Embrace the Metaverse
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explores mobile advertising strategies during the Big Game, AdColony discusses ecommerce trends for 2022, and Fyber explains how brands and apps are focusing on the…
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Mobile Monday: Ad Engagement, eCommerce App Installs Up 10%, and App Store Assets Optimizations
Mobile is on the rise and poised to take over as the go-to device for many consumers when it comes to providing utility, shopping, fun, fitness, and so much more.
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Mobile Monday: Mood-Based Advertising, Paying on Mobile, and Consumers Turn to Shopping on Mobile
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine dives into consumers’ moods while on their mobile devices, AdColony explores the shift to mobile payment systems, and Fyber showcases the increase in shopping on…
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Creative Showcase: Johnson & Johnson
Having established its presence in India 70 years ago, Johnson & Johnson (J&J) has always maintained a strong level of brand trust among Indian consumers across a wide range of product segments. However, in 2019, random tests conducted by a state drug authority stirred controversy around its baby shampoo brand, Johnson’s Baby. While allegations claiming…
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Under The Microscope: Mobile Gaming in Brazil
In the past year, the mobile gaming industry has seen exponential growth. This new love of mobile games is not going anywhere, and brands and advertisers have to take control of this amazing opportunity to reach global consumers. In order to better understand and reach specific consumer groups, advertisers must understand the unique behaviors and…
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Under The Microscope: Mobile Gaming in Pakistan
Mobile gaming is increasing across users all over the world. That being said, interests and activities vary between those users in different countries and regions. Knowing what mobile gamers in Pakistan are interested in can help advertisers personalize their content to have the greatest impact. AdColony surveyed mobile gamers around the world to better understand…
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Your App: The Holiday Gift That Keeps on Giving Back
If you haven’t started thinking about the holidays yet – consider this your first warning. Your air conditioning unit might still be blowing out cold air on its maximum setting but that’s nothing compared to the chills you’ll get if you miss out on the biggest app marketing opportunity of the year. The holidays are…
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Back to School With a New Smartphone
If you don’t have kids, you’d be forgiven for missing out on the hype – but back-to-school is a really big deal. In fact, it’s the second biggest shopping season of the year, with parents in the United States spending a massive $27.6 billion on equipping their children for the academic year ahead. While the…