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AMP Implications for Content Development and Ad Serving
With the success of Google’s AMP on web page speed and data requirements, Facebook is taking the lead in pre-fetching for ad content. This initiative may dramatically cut down on load time, but it comes with a few qualifiers for optimal performance and delivery. Understand how AMP is changing the way content and ads are…
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How to Pick a Mobile Ad Type
Before choosing an ad format, be sure to clearly identify your campaign goals. What is your monetization goal? Who is your target audience? Is it more about brand awareness or performance based advertising? How subtle or interactive do you want the ads? Knowing these answers will make choosing the right ad much easier. Interactive ads…
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4 Ways to Recognize a Good Mobile Tracking Partner
Having a mobile partner that is both experienced and effective is essential to marketing your products in the highly competitive business landscape. Here are the top four ways to recognize a good mobile tracking partner. Can Your Tracking Partner Work Within Your Metrics? In order for tracking to have the desired effect, you must track…
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Forget CPC and CPM: Improving Revenue Through CPI
Mobile is where commerce is going. However, the question for businesses is how to get there – smaller screens and lower attention spans mean utilizing different techniques if a company wants a piece of this growing pie. The Cost Per Window Shopper Model Traditional cost per click (CPC) and cost per thousand (CPM) campaigns face…
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Learning Balance: When More Ads Actually Mean Less Revenue?
The mobile platform is especially ripe for this type of analysis, because the space for ads is quickly becoming tight with smaller screens and bigger competition. Using CPI is an incredibly effective way to maximize your ability to include direct ads without upsetting your target. Let’s take a look at why CPI far outpaces more…
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Burger King and Cinnabon Chomp Down with an Ironclad Mobile Banner Campaign
Encouraging customers to taste new menu items, travel to local stores and engage crossover marketing strategies has encouraged the collaborative banner campaign between Burger King and Cinnabon. BK/Cinnabon Partnership Burger King’s lucrative partnership with Cinnabon may have been around for a couple of years, but the duo deserved more visibility. The newest mobile banner ad campaign promotes Cinnabon’s contribution…
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Geo-Targeting: Not Spooky, Just Efficient
While mobile users spend around three hours per day looking at their device, no single mobile advertising type has been proven the most effective at influencing users. Mobile devices have natural limitations such as small screen sizes. Combined with the incredibly short attention spans of device users, advertisers are still experimenting with ways to effectively and consistently reach the right users. Mobile device…
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Maximizing Your Revenue This Holiday Season
Identify Your Target Audience: The whole goal of advertising is to get the right message in front of the right person at the right time. That’s no secret, but that doesn’t mean it’s simple. This holiday season, analyze your existing customers – then try finding other people who look just like them. Identifying people who look and behave…
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Consider Paid App Install Ads
Paid app install ads can be placed in a range of formats and channels, such as banner ads within apps, in social media such as Facebook, and online search. And recent data is beginning to highlight the increasing effectiveness of this method of promoting your app—including after it’s been installed. With mobile digital ad spending increasing expected to…
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4 Potential Nails in your Mobile Marketing Coffin
Targeting Too Strictly: When running a mobile campaign, targeting is critical. You don’t want to waste budget on people who are not going to be interested in your app. Focusing on the audience that is most likely to engage with your ad makes sense. On the other hand, targeting too strictly or aggressively could pose challenges as…