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How to Pick a Mobile Ad Type
Before choosing an ad format, be sure to clearly identify your campaign goals. What is your monetization goal? Who is your target audience? Is it more about brand awareness or performance based advertising? How subtle or interactive do you want the ads? Knowing these answers will make choosing the right ad much easier. Interactive ads…
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5 Unique Mobile Gaming App Monetization Strategies
Fruit Ninja Developer: Halfbrick Studios After launching in the summer of 2012, Fruit Ninja quickly found a happy medium betweenmonetizing their free and paid applications. Through their work with Mobclix, a former mobile advertising network, the app brought in $400,00 per month on ads from their free app. Furthermore, around $600,00 per month was brought…
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4 Ways to Recognize a Good Mobile Tracking Partner
Having a mobile partner that is both experienced and effective is essential to marketing your products in the highly competitive business landscape. Here are the top four ways to recognize a good mobile tracking partner. Can Your Tracking Partner Work Within Your Metrics? In order for tracking to have the desired effect, you must track…
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How In-App Ads Can Boost Value for Companies
In-app ads are exactly how they sound. They are advertisements that are displayed to users while they are in-app, or for better words, using an app. App developers and marketers use in-app ads to advertise new or current products and to monetize that specific app. Mobile phone users and the time they spend on their…
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Forget CPC and CPM: Improving Revenue Through CPI
Mobile is where commerce is going. However, the question for businesses is how to get there – smaller screens and lower attention spans mean utilizing different techniques if a company wants a piece of this growing pie. The Cost Per Window Shopper Model Traditional cost per click (CPC) and cost per thousand (CPM) campaigns face…
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Learning Balance: When More Ads Actually Mean Less Revenue?
The mobile platform is especially ripe for this type of analysis, because the space for ads is quickly becoming tight with smaller screens and bigger competition. Using CPI is an incredibly effective way to maximize your ability to include direct ads without upsetting your target. Let’s take a look at why CPI far outpaces more…
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Can Ad Blocking Hurt Your Mobile Ad Earnings?
AdBlock alone claims to have 300 million downloads over its relatively short lifetime, and it can block more than ads. With the ability to censor social media buttons and tracking, AdBlock and its cohorts have changed the way that people market online for good, and now that’s transitioning into the mobile arena as well. AdBlocker…
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5 Ways to Beat Your Competition Using Programmatic Advertising
Automation is the name of the game now – you need to get your ads out in an organized and consistent fashion. Programmatic advertising is the new buzzword making it more efficient and effective ad transactions for businesses across the world. Here are five things to know about programmatic advertising. It’s time to scale If…
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The Madness of Advertising
With over 11.3 million viewers last year, advertisers can target users on a larger scale. As one of the most popular sporting event of the year, the NCAA Tournament gives advertisers a unique opportunity to drive ad spend through the roof. Here are three pieces of evidence that support this trend. March Madness has generated $8.2…
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Mobile Ad Viewability: The Lingering Issue of Mobile Monetization
In order to track revenue and performance more efficiently, the IAB and MRC are developing stricter guidelines that will define viewability. Despite these enhanced guidelines, many mobile publishers are still at risk of revenue loss due to the difficulty in tracking ad views. Have you seen my ad? – According to The Mobile Majority, tracking viewability on mobile…