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Mobile Monday: Marketing in Micro-Moments, Mobile App Users Shop In-Store, and App Store Expansion
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are marketing during micro-moments and reaching consumers on mobile, mobile app users shopping more in-person than non-app users, and European legislation…
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One Shining MicroMoment
March Madness goes on for three weeks, but the glory of it is found in a few seconds. No, I’m not talking about a buzzer beater. It’s those seconds we spend on our mobile phone checking our bracket, glancing at scores, watching a highlight, or tuning in live. These Mobile MicroMoments are as fast and…
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3 Things About the Power of the Preload in Brazil
Brazil has a teeming market for mobile apps – filled with young, mobile savvy consumers. These consumers, however, operate on mobile a bit differently – which means UA campaign success will also look a bit different. Because of their growing appreciation for the ease and frictionless capability of mobile, they also have a large appreciation…
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Mobile Monday: Everyone Wants First-Party Data, Spending Growth in Mobile Games, and Gaming App Marketing in 2022
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine breaks down the reasoning behind many industry acquisitions, AdColony discusses the growth in consumer and marketer spend in mobile games, and Fyber explains monetization trends…
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3 Crazy Things About that Coinbase Super Bowl Ad
At Digital Turbine we’ve been telling our UA customers how our great discovery begins with a “What is This?” moment. During the Super Bowl, Coinbase pulled off on the big screen what we do for our customers a million times a day. Early in the Super Bowl, fans eagerly awaiting fun, hilarious commercials were instead…
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Mobile Matter Chatter Vol 2: Our Mobile Explorers’ New Year’s Resolutions
Happy Mobile New Year! The Mobile Matter Chatter is the only place where industry thought leadership is captured in gif form. We throw our experts in a chat room, only armed with their wit and all the gifs on the internet to give their insight on the topics that matter. And since a picture means…
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Mobile Monday: Mood-Based Advertising, Paying on Mobile, and Consumers Turn to Shopping on Mobile
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine dives into consumers’ moods while on their mobile devices, AdColony explores the shift to mobile payment systems, and Fyber showcases the increase in shopping on…
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6 Reasons It’s Android Season
Although people have started shopping earlier this year before, activity will ramp up over the coming week. And perhaps nowhere is that more prevalent than the amount of deals you see on new Android phones – like the Samsung S21, S21 Ultra, Z Fold, and Z Flip. With so many of these devices about to…
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Twas The Night Before the Holiday Season
Hey UA managers, have you checked your plan twice?The holidays are key, might you need some advice? Is your mobile growth plan fearless and bold Are you set for whatever the season may hold? Challenges abound that make this season tricky.Supply chains, the pandemic, privacy, so icky. But now there’s Help to assist with your plightAnd…
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Your Ultimate Checklist For Ultimate User Growth This Holiday Season
Hey UA managers, have you checked your plan twice?The holidays are key, might you need some advice?Is your mobile growth plan fearless and bold Are you set for whatever the season may hold? Challenges abound that make this season tricky.Supply chains, the pandemic, privacy, so icky.But now there’s Help to assist with your plightAnd no,…