Tag: Mobile User Acquisition

  • Mobile in Emerging Markets 2017: APAC

    Stellar APAC mobile growth is reaching for the stars, and it just might get there. APAC consumers used their mobile devices 31 percent more than any other region to make purchases, while 10 percent of those surveyed indicated they purchased an item daily using a smartphone, according to this report from the Interactive Advertising Bureau…

  • The Rise Of Mobile: How Mobile Apps Have Changed Our Lives

    Mobile apps have fundamentally transformed nearly every aspect of our lives. Ordering food, making a grocery list, checking account balances, and communicating with others…like the commercial said, “There’s an app for that!” Chris Morris, a specialist to CNBC, says “Technology has improved and streamlined our day-to-day activities, disrupting the status quo and making things easier.”…

  • Agencies and The Myth of Mobile First

    There’s no Don Draper of the mobile ad world; it’s all algorithms, programmatic and eCPIs. This lack of innovation has led to the duopoly in mobile advertising we see today. Google is first on the team sheet when picking a user acquisition strategy, while Facebook, the world’s most popular app, is also the go-to app for…

  • Mobile Marketing on the Samsung Galaxy S8 and S8 Plus

    The S8, Samsung’s latest addition to the proud Galaxy line, is continuing to turn heads and create buzz all around the world. Almost three weeks after the US release of the Galaxy S8 and S8 Plus, it is now crystal clear that the many months of S8 hype were warranted. From record pre-sales, to the…

  • 5 Steps to Choosing the Best Way to Monetize Your App

    5 Steps to Choosing the Best Way to Monetize Your App

    App monetization may seem overwhelming at first, but it isn’t!  To help ensure that you choose the best strategy, this guide provides easy to follow steps that will help you define a path that is perfect for your app.  Step #1: Decide how your app will be published. This is critically important since this decision…

  • Why Top Brands Are Moving To An App First Strategy

    Leading brands are finding that existing digital marketing approaches are no longer adequate. Responding to a question about the biggest challenges marketers face, Matthew Taylor, Global Marketing Communications Leader for GE Transportation, says, “Personalizing for the individual customer and not blanketing the entire market segment. The marketing funnel has changed and we can no longer…

  • Mobile Marketing for Multiple Types of Diversity

    Countries such as China and India have large populations with diverse ethnicities, languages, and cultures. Furthermore, there are national, regional, and local regulations that can destroy a marketing strategy before it ever gets started. As mobile networks expand into rural areas, many new users will connect to the internet with their smartphones for the first…

  • 7 High-Performance Secrets to Rev Up Your User Acquisition Strategy

    Market Segmentation A highly effective marketing strategy breaks its target market down into segments based on distinctive demographic factors. How you define your demographics depends largely upon what kind of problem your mobile app solves, and your target market. If you haven’t done it already, define a single persona that represents your target market. This…

  • 3 Reasons to Preload Your App on the New Samsung Galaxy S8

    To say that 2016 was not the best year for Samsung is to put it kindly. Although the year began with high expectations for mobile phone sales, 2016 will unfortunately, and infamously, be remembered for the exploding Note 7 battery debacle, and the billions of dollars in losses that resulted for the South Korean mobile…

  • Mobile User Expansion in Latin America and India

    The mobile market in India and Latin America is exploding, creating huge opportunities for mobile marketers and advertisers. India is the world’s third largest smartphone market, with Q2 2016 shipments of 30.7 million. Meanwhile, Latin America is also seeing rapid expansion, with growth in smartphone sales projected to rise from 178 million units in 2016…