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Mobile Monday: Apple’s Interest in Advertising, Top Apps in 2022 So Far, and Google’s New Tool for Ad Cost Transparency
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering Apple’s reported interest in mobile advertising, the top apps for downloads in the first half of 2022, and Google’s new tool for programmatic…
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A New Kind of DSP: Can Your DSP Do That? Part 1 of 3
What makes the DSP you use different? Today, the key differentiators aren’t transparent. Basically they are hidden behind a black box – sketchy algorithms and sketchier pricing. With all DSPs buying from the same sources, what you get likely isn’t all the different. Many advertisers consider their DSP a means to an end – not…
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The Potential of Dynamic Creative Optimization for Programmatic Mobile Advertising
Companies can no longer trust in a static, unchanging ad to attract the attention of mobile viewers. By investing in Dynamic Creative Optimization (DCO), companies can break away from a significant group of campaigns not using unique creatives for every placement. A recent Thalamus study showed that a unique creative for specified targeted placement is…
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How Programmatic Advertising is Transforming Mobile
Mobile ads are now primarily served on digital devices using algorithmic-driven media buying and specialized software. This is a significant evolution from the first banner ad on mobile and from traditional advertising mediums, such as print, radio, and television. The speed at which digital advertising has evolved is astounding. Programmatic advertising for mobile has taken…
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[WEBINAR VIDEO] Delivering Personalized Ads on Mobile: Deeplinks, CRM Data, and Advanced Segmenting
With new advertising technology, mobile marketers can use their CRM data to nurture churned and active users on a personal level through mobile retargeting. The average app loses more than 75% of its daily active users within the first 3 days from the install, so executing effective engagement campaigns are critical to increasing the lifetime…
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5 Ways to Beat Your Competition Using Programmatic Advertising
Automation is the name of the game now – you need to get your ads out in an organized and consistent fashion. Programmatic advertising is the new buzzword making it more efficient and effective ad transactions for businesses across the world. Here are five things to know about programmatic advertising. It’s time to scale If…
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Programmatic Advertising: The New Strategy for Mobile Marketers
Last year, programmatic advertising accounted for 1/3 of all mobile ad spending. While spending tendencies have increased, programmatic advertising complexities are still relatively unknown. 87% of marketers are enjoying great return through programmatic ads compared to traditional media buying (Media Post): Programmatic ad buying has evolved tremendously since 2013. Mobile Marketers have increased the budgets allocated…
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Maximizing Your Revenue This Holiday Season
Identify Your Target Audience: The whole goal of advertising is to get the right message in front of the right person at the right time. That’s no secret, but that doesn’t mean it’s simple. This holiday season, analyze your existing customers – then try finding other people who look just like them. Identifying people who look and behave…
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Consider Paid App Install Ads
Paid app install ads can be placed in a range of formats and channels, such as banner ads within apps, in social media such as Facebook, and online search. And recent data is beginning to highlight the increasing effectiveness of this method of promoting your app—including after it’s been installed. With mobile digital ad spending increasing expected to…