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Mobile Marketing

Leverage Push Notifications To Improve Your Business

App developers and brands use push notifications for branding, user acquisition, and to drive in-app engagement. Here are two ways that push notifications can be beneficial.

With a striking open rate of up to 80%, push-enabled apps enjoy an impressive engagement rate of up to 88%, according to an article by Inc42Nielsen states that an average user accesses 27 apps per month. With that many choices, push notifications encourage users to continually engage with a specific app long after the app was first installed onto the device.

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Digital Turbine’s partnerships with mobile carriers enables carrier sponsored push notifications for branding and user acquisition campaigns.

Push notifications can also be used by brands to increase awareness by promoting their app. Sponsored push notifications give mobile advertisers the means by which they can target specific audiences with the aid of mobile carriers. In conjunction with America Movil, Digital Turbine offers exclusive inventory in Latin America, with a reach of over 30 million.

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Push notifications are very much on the rise in the mobile advertising landscape. Effectively implementing notifications into your strategy can drastically improve engagement of your mobile app. Ssing Digital Turbine’s technology, they can also be used to capture new users. If you’d like to learn more check out our website at www.digitalturbine.com.

Marissa Camilli

By Marissa Delisle

Marketing Specialist

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