How to Get Parents’ Attention This Summer

Jun 12, 2023
By: Jean Ortiz-Luis

What’s the buzz in mobile this week? Jumpstart your week here:

School’s out, which means teachers are off the clock when it comes to watching kids! And while kids will no doubt demand increased attention from their parents, parents will also be paying attention to their mobile device to make plans, find distractions, and just relax! This gives brands an opportunity to stand out and engage with parents. With the help of GWI, we’ve collected key insights on how to get parent’s attention this summer.

Parents Love Mobile Games

As parents are making summer plans, why not grab their attention on the device they turn to the most? According to GWI data, U.S. parents spend an average of 3.5 hours daily on mobile, the longest time of any medium. Furthermore, 72% of parents play mobile games. That makes summer the perfect time to elevate campaigns with in-game ads.

Parents Love Video

It’s no easy task to hold a parent’s attention when competing with children even once you’ve grabbed it.. Survey results say that 24% of U.S. parents said they have watched a video made by a brand in the last month, more than most other online brand interactions. Captivating visuals, creative storytelling, and interactivity will keep your brand top-of-mind.

Parents Love Promos

Last, once you’ve gotten them to engage with your brand, it’s time to activate their attention. More than half of parents surveyed (59%) said free delivery would increase their likelihood of purchase while 44% said coupons and discounts would entice them to buy. Seize the opportunity to activate parents and convert their attention to build loyalty and fuel growth.

With mobile ads serving as the perfect platform to get parents’ attention, brands can unlock the full potential of their summer campaigns. By implementing comprehensive mobile strategies, brands can tap into the significant amount of time parents spend on mobile devices daily. Leveraging the power of video and offering freebies promos through mobile ads can drive summer sales and foster loyalty to last the year.

Want to learn more about parents and other key audiences? Digital Turbine works with GWI to get you the insights you need! Contact us to learn more.

By Jean Ortiz-Luis
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