Smart Strategies for Back-to-School Mobile Campaigns

Jun 26, 2023
By: Jean Ortiz-Luis

What’s the buzz in mobile this week? Jumpstart your week here:

The school year may have just come to an end, but advertisers are already gearing up for the highly anticipated back-to-school season. Before parents and students head to stores for school supplies and new outfits, brands can still fine-tune their mobile campaigns. Here are key tips and insights to guide your back-to-school campaign planning.

Get in the Game

Whether they are parents or students, back-to-school shoppers are always on the move. What better way to catch them than on their smartphones? According to GWI, most back-to-school shoppers (74%) are playing mobile games at all times of the day. Approximately 50% of them are playing while watching TV, during their well-deserved breaks, and even in bed before they fall asleep. By advertising in mobile games, brands can connect with this busy group throughout their day, capturing their attention when they are most receptive.

Keep It Interactive and Seamless

Back-to-school shoppers are not just playing games on their smartphones they’re also shopping on them! Survey results show that 40% of back-to-school shoppers have used their mobile devices for shopping or browsing within the past week. In-app ads not only entertain shoppers but also provide interactive elements such as adding items to their cart or wishlist. This seamless integration of interactive features within the ad experience creates a convenient and efficient path to purchase.

Let’s Make a Deal

When it comes to BTS shoppers, one thing they’re always on the lookout for is a good deal. In fact, 60% of them said they were likely to make a purchase if offered free delivery. Additionally,  45% would be motivated by free coupons and discounts. With prices on the rise, it’s essential for brands to recognize the importance of attracting consumers by offering enticing deals during the back-to-school season. These deals not only appeal to shoppers’ desire for savings but also create a positive shopping experience that can foster customer loyalty and drive sales revenue

Want to learn more about back-to-school shoppers and other key audiences? Digital Turbine works with GWI to get you the insights you need! Contact us to learn more.

By Jean Ortiz-Luis
Read more by this author