Christmas in July: Busting 3 Myths About Holiday Shoppers and Mobile Gaming

Jul 24, 2023
By: Jean Ortiz-Luis

What’s the buzz in mobile this week? Jumpstart your week here:

In our Christmas in July blog series, we’ve explored how Prime Day prepares advertisers for the holidays and ways to rethink and optimize your holiday mobile strategy. There are a lot of misconceptions about mobile gaming – which could jeopardize brand success this holiday season. Let’s dive into three myths about mobile games and the holidays:

Myth #1 – Holiday Shoppers Don’t Play Mobile Games

Mobile gamers are not a niche audience: 67% of holiday shoppers play games on their smartphones. This includes 70% of parents, obviously a big audience for the season.

Myth #2 – Holiday Shoppers Aren’t Spending Time in Games

Mobile games are the second biggest platform for time spent, with people averaging 28 minutes per day – beating social giants like Facebook, TikTok, and Instagram.

Myth #3 – Mobile Gamers Aren’t Big Spenders

Holiday shoppers who play games are 30% more likely to purchase a car in the near future than non-gamers, while 50% of holiday shopper gamers are planning to buy electronics in the next three months. Additionally, parents who play mobile games are 32% more likely to be spending MORE than they did 6 months ago.

Mobile gaming can be a goldmine for advertisers looking to capitalize on the holiday shopping season. Don’t let these myths get in your way! Holiday shoppers are playing games AND spending a lot. It’s crucial for brands to embrace in-app advertising as an integral part of their holiday marketing strategy.

Looking for more insights to get you ready for the holiday shopping season? Stay tuned for our last Christmas in July post next week!

By Jean Ortiz-Luis
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